Markup / Margin Calculator
Work out a selling price from your cost — the reverse of a discount calculation.
Cost
desired margin
%
Cost
markup
%
Margin vs. markup — they're not the same
Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. The same 30% means a different selling price depending on which one you mean.
By margin: price = cost / (1 − margin% / 100)
By markup: price = cost × (1 + markup% / 100)
By markup: price = cost × (1 + markup% / 100)
Example: a $50 cost item — a 30% margin gives a $71.43 price, but a 30% markup gives only $65. Mixing these up is a common pricing mistake.